And that's how you use viral videos for great PR. Everyone knows the Old Spice brand, and now they know the Old Spice guy. Plus, who isn't a sucker for a marriage proposal. Old Spice guy engages with his audience. That's what I call successful PR.
If you can get your video to go viral, you've got it made. Everyone loves youtube, and if everyone is quoting your video- they know your brand. The secret is making your video worth sharing.
Top three tips from article 1:
- Humor
- Early Hook
- Originality
Article 2 discusses outreach. To get your video out there, you have to get the ball rolling. Share it. Make it available to be shared. Use blogs and forums to get the video viewed by your target audience.
Overall, I don't think you can just "make a viral video". You can give it your best and hope for results, but in the end, it's pretty hard to know what will take off and what won't.
If only we could all have an Old Spice guy...
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