Yes, that's right. I'm using a wikipedia article as a source. Why? Because I searched "search engine optimization" in google, and wikipedia was a top result. Clearly, they rock at SEO.
SEO is improving the visibility of a webpage or website in search engines. Search engines use algorithms to decipher what order your results appear in when you search. Generally speaking, the higher your site or page is on the search engine results, the more views/visits it will receive.
If a company effectively uses SEO, it can be a great marketing opportunity for them.
Article two presents 11 steps for using SEO for your company. From Keyword Research, to Web Analytics, it's important that you are SEO-conscious when you are creating your website, updating your website, or posting to your blog.