Online Reputation - Tyler Newbold

Memo

To: Tyler Newbold

From: Elise Frederickson

CC: Preston Parker

Date: 4/16/10

Re: Online Reputation

In searching the internet for your name, I found an incredible amount of information. I learned that your full name is Tyler Leonard Newbold your birthday is Dec. 6, 1986 and you were born in Salt Lake City, Utah. According to your biography on utahstateaggies.com you are 6'4 and you weigh 210 pounds. You are one of three children of Kelly and Lynette Newbold, both of your parents graduated from Utah State. Your dad was a member of Utah State's track team in the early 1980s and still ranks fifth all-time in the outdoor high jump with a mark of 6'11.50".

You graduated from Payson High School in 2005 where you were a member of the honor roll for all four years. You were the point guard for the Payson High Basketball team and also played on their Baseball team. You are currently attending Utah State University where you are double majoring in Journalism and Marketing and you are the guard on the Aggie Basketball team. Your number is 24.
You are a member of the Church of Jesus Christ of Latter day Saints. You returned from a two-year mission in San Bernardino, Calif. in August, 2007.

If you google search "Tyler Newbold" you can find all sorts of news articles about yourself. Like these:
LDS Church News Article
Deseret News Article
The Herald Journal has 255 articles about or featuring you. Herald Journal Articles

I also found your blog, usubasketball.blogspot.com,

And a youtube search of your name brings up 19 different videos.

ESPN has 56 search results for your name. Among these is a page with all your basketball stats.

From all these articles, videos, and web pages as well as your personal facebook page, I learned that you are diabetic, you attend classes at the LDS institute of religion, and you are recently engaged to a fellow Aggie named Jennie Easton. I checked out all the pictures from that event here.

Searching your name on facebook results with your personal facebook page as well as a less than supportive group page titled "Tyler Newbold should stick to Intramural Sports". Seeing as that page has only 17 fans, and on your personal facebook page you have 969 friends, I don't think you have anything to worry about. :)

Another thing I found on facebook was this picture posted by your sister, Kristen Newbold. with the caption "Yes...he is a division 1 athlete Yes...he put the birthday jewelry on himself."

I would say you are very well represented on the internet. Were I looking to hire you, I would be highly impressed by your school and sports involvement as well as your down-to-earth personality that shows through your facebook profile. Congrats on the engagement, Tyler!

Final Positioning Paper

In recent years, Burger Planet has seen a decline in it's target audience: mothers, ages 30-49 with an income less than $75,000/year. In surveys administered by agents of Burger Planet, these women have stated that the food is lacking in nutritional content. Although, the convenience of fast food works for moms on-the-go, the lacking nutritional value outweighs the convenience. When asked what they'd like to see offered at Burger Planet, many women suggested things like chicken, fruits, and vegetables as healthier options.

Burger Planet cannot afford to lose this vital customer base, so we propose a healthier approach to our menu. We would like to utilize our beloved mascot, Corny the Clown, because he is clearly identified with the Burger Planet name. We would also like to get the support of a professional in the diet and nutrition industry. We suggest using fitness guru, Jayne Petersen who is best known as the fitness and nutrition consultant responsible for helping Opal Whitcomb lose 75 pounds and keep it off. Women ages 30-49 are Whitcomb's primary demographic and trust Whitcomb, and by association, Petersen.

Burger Planet would like for Corny and Petersen to team up in this effort. We would like to have a series of promotional appearances by Corny and Petersen at Burger Planet locations as well as malls across the country. In addition, we would like to produce a commercial with this promotional team. We hope to increase our customer base and build a healthier reputation for Burger Planet.

According to QSRmagazine, “Convenience, fresh food, and healthy options for kids were just some of the things a group of surveyed moms wanted from the restaurant industry. “ According to CBSnews, “23 percent of Americans eat fast food once a week.” According to the Centers for Disease Control and Prevention, 67 percent of Americans over the age of 20 are considered obese. Obesity is an epidemic in the United States. Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. If we want to live up to our own definition of success, we need to do our part to help, to offer healthy choices, and give our customers the healthy options they desire.

Draft Position Paper

In recent years, Burger Planet has seen a decline in it's target audience: mothers, ages 30-49 with an income less than $75,000/year. In surveys administered by agents of Burger Planet, these women have stated that the food is lacking in nutritional content. Although, the convenience of fast food works for moms on-the-go, the lacking nutritional value outweighs the convenience. When asked what they'd like to see offered at Burger Planet, many women suggested things like chicken, fruits, and vegetables as healthier options.

Burger Planet cannot afford to lose this vital customer base, so we propose a healthier approach to our menu. We would like to utilize our beloved mascot, Corny the Clown, because he is clearly identified with the Burger Planet name. We would also like to get the support of a professional in the diet and nutrition industry. We suggest using fitness guru, Jayne Petersen who is best known as the fitness and nutrition consultant responsible for helping Opal Whitcomb lose 75 pounds and keep it off. Women ages 30-49 are Ms. Whitcomb's primary demographic and trust Ms. Whitcomb, and by association, Ms. Petersen.

We would like for Corny and Ms. Petersen to team up in this effort. We would like to have a series of promotional appearances by Corny and Ms. Petersen at Burger Planet locations as well as malls across the country. In addition, we would like to produce a commercial with this promotional team. We hope to increase our customer base and build a healthier reputation for Burger Planet.

According to QSRmagazine, “Convenience, fresh food, and healthy options for kids were just some of the things a group of surveyed moms wanted from the restaurant industry. “ According to CBSnews, “23 percent of Americans eat fast food once a week.” According to the Centers for Disease Control and Prevention, 67 percent of Americans over the age of 20 are considered obese. Obesity is an epidemic in the United States. Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. If we want to live up to our own definition of success, we need to do our part to help, to offer healthy choices, and give our customers the healthy options they desire.

Final Press Release 4

PRESS RELEASE
March 12, 2010
For Immediate Release

Contact Information:
Logan City Parks & Recreation
195 South 100 West
Logan, UT 84321

(435) 716-9250
Fax (435) 716-9254

Logan City Parks and Rec. Department Announces "Fall Jamzz"
Fall Concert Series beginning in Logan this September

LOGAN, Utah – Beginning this fall, the Logan City Parks and Recreation department will be sponsoring a weekly concert series to be held at Willow Park every Friday night for a month and a half. Fall Jamzz will be a free event and will headline one to two bands each Friday evening. Both local bands and traveling bands will have the opportunity to perform at the event. Various food vendors will set up booths so that concert attendees may purchase refreshments for the shows.

The goal of this event is to give performers an opportunity to play as well as to have a safe and enjoyable event for youth and young adults throughout Cache Valley and surrounding areas. Friday nights in Logan will never be dull again!

The Logan City Parks and Recreation department is a part of the municipal services offered to the citizens of Logan, Utah. The department is dedicated to fulfilling the City's mission of sustaining and enhancing the quality of life for the citizens of Logan.

You can visit the website at www.falljamzz.com, join the facebook group at www.facebook.com/falljamzz, or follow Fall Jamzz on twitter at #loganfalljamzz

For more information contact Logan Parks and Recreation's media agent Elise Frederickson at 801-637-4112 or email her at elisecreates@gmail.com.

###

Final Media Pitch

SUBJECT: CVAIA promotes financial independence through passive income

 

Dear Christina Bowcutt,

I wanted to notify you of the Cache Valley Area Investor's Association and the cause they are promoting right now. I think that their cause would make a great story for your publication. They teach their members that by increasing passive income one can do what they love and obtain financial independence. With the right mentality and training, anyone can learn how to make their passive income higher than their expenses.

Preston Parker, President of CVAIA is teaching this idea supported by Robert Kiyosaki, author of 'Rich Dad, Poor Dad' along with Ayn Rand, author of 'Atlas Shrugged'. CVAIA's meetings are held at the Cache Valley Chamber of Commerce every other Thursday at 7:00 p.m.

At their meetings, the CVAIA members and visitors network and learn. Through guest speakers and presentations by members, they learn how to raise their passive income and lower their expenses.

For more information you can contact me at 801-123-4567.

Elise Frederickson
Elisecreates@gmail.com

Draft Media Pitch

SUBJECT: CVAIA promotes financial independence through passive income

 

Dear Christina Bowcutt,

I wanted to notify you of the Cache Valley Area Investor's Association and the cause they are promoting right now. They teach their members that by increasing passive income you can do what you love and obtain financial independence. With the right mentality and training, you can learn how to make your passive income higher than your expenses. Preston Parker, President of CVAIA is teaching this idea supported by Robert Kiyosaki, author of 'Rich Dad, Poor Dad' along with Ayn Rand, author of 'Atlas Shrugged'. CVAIA's meetings are held at the Cache Valley Chamber of Commerce every other Thursday at 7:00 p.m.

At their meetings, the CVAIA members and visitors network and learn. Through guest speakers and presentations by members, they learn how to raise their passive income and lower their expenses.

For more information you can contact me at 801-123-4567.

Elise Frederickson
Elisecreates@gmail.com

Draft Press Release 4

PRESS RELEASE
March 2, 2010
For Immediate Release

Contact Information:
Logan City Parks & Recreation
195 South 100 West
Logan, UT 84321

(435) 716-9250
Fax (435) 716-9254

Logan City Parks and Rec. Department Announces "Fall Jamzz"
Fall Concert Series beginning in Logan this September

LOGAN, Utah – Beginning this fall, the Logan City Parks and Recreation department will be sponsoring a weekly concert series to be held at Willow Park every Friday night for a month and a half. Fall Jamzz will be a free event and will headline one to two bands each Friday evening. Both local bands and traveling bands will have the opportunity to perform at the event. Various food vendors will set up booths so that concert attendees have refreshments for the shows.

The goal of this event is to give performers an opportunity to play and to have a safe and enjoyable event for youth and young adults throughout Cache Valley and surrounding areas. Friday nights in Logan will never be dull again!

The Logan City Parks and Recreation department is a part of the municipal services offered to the citizens of Logan, Utah. The department is dedicated to fulfilling the City's mission of sustaining and enhancing the quality of life for the citizens of Logan.

You can visit the website at www.falljamzz.com, or join the facebook group at www.facebook.com/falljamzz.

For more information contact Logan Parks and Recreation's media agent Elise Frederickson at 801-637-4112 or email her at elisecreates@gmail.com.

###

Final Press Release 3: Cause Promotion

PRESS RELEASE
February 21, 2010
For Immediate Release

Contact Information:
President and Founder Preston Parker
Cache Chamber of Commerce
160 N. Main St. Logan
preston.parker@usu.edu

Obtain Financial Independence
Learn how to be truly wealthy through passive income.

LOGAN, Utah – By increasing your passive income you can do what you love and obtain financial independence. With the right mentality and training, you can learn how to make your passive income higher than your expenses. This is the secret to reaching financial independence. Preston Parker explains that, "passive income does not require continued thought. You plan it out ahead of time. Earned income, on the other hand, is what Robert Kiyosaki calls a 'rat race'." The term rat race is defined as an endless or pointless pursuit. Robert Kiyosaki, author of 'Rich Dad, Poor Dad' along with Ayn Rand, author of 'Atlas Shrugged' brought the idea of financial independence about.

"Those who are truly wealthy are those who can live on their passive income for the rest of their lives," says Preston Parker, president and founder of the Cache Valley Area Investors Association. CVAIA has been helping people in Cache Valley to achieve financial independence since 2007. CVAIA's cause is getting people to join in the philosophy of having a passionate and fulfilling life. There are so many jobs available that there is no reason someone shouldn't be doing what they love and not worrying about living paycheck to paycheck.

At their meetings, the CVAIA members and visitors network and learn. Through guest speakers and presentations by members, they learn how to raise their passive income and lower their expenses.

You can visit the website at www.cvaia.com, join their facebook group at www.facebook.com/cvaia, or attend their meetings at the Cache Valley Chamber of Commerce every other Thursday at 7:00 p.m.

For more information contact CVAIA's media agent Elise Frederickson at 801-123-4567 or email her at elisecreates@gmail.com.

###

Draft Press Release 3: Cause Promotion

PRESS RELEASE
February 17, 2010
For Immediate Release

Contact Information:
President and Founder Preston Parker
Cache Chamber of Commerce
160 N. Main St. Logan
preston.parker@usu.edu

Obtain Financial Independence
Learn how to be truly wealthy through passive income.

LOGAN, Utah – Through passive income you can do what you love and obtain financial independence. With the right mentality and training, you can learn how to make your passive income higher than your expenses. Preston Parker explains that, "passive income does not require continued thought. You plan it out ahead of time. Earned income, on the other hand, is what Robert Kiyosaki calls a 'rat race'." Robert Kiyosaki, author of 'Rich Dad, Poor Dad' along with Ayn Rand, author of 'Atlas Shrugged' brought the idea of financial independence about.

"Those who are truly wealthy are those who can live on their passive income for the rest of their lives," says Preston Parker, president and founder of the Cache Valley Area Investors Association. CVAIA has been helping people in Cache Valley to achieve financial independence since 2007. CVAIA invites people to join in the philosophy of having a passionate and fulfilling life. There are so many jobs available that there is no reason someone shouldn't be doing what they love and not worrying about living paycheck to paycheck.

At their meetings, the CVAIA members and visitors network and learn. Through guest speakers and presentations by members, they learn how to raise their passive income and lower their expenses.

You can visit the website at www.cvaia.com, join their facebook group at www.facebook.com/cvaia, or attend their meetings at the Cache Valley Chamber of Commerce every other Thursday at 7:00 p.m.

For more information contact CVAIA's media agent Elise Frederickson at 801-123-4567 or email her at elisecreates@gmail.com.

###

Final - Press Release 2: Burger Planet

PRESS RELEASE
February 15, 2010
For Immediate Release

Contact Information:
James E. Muellenbach III
Chief Executive Officer, Burger Planet Inc.
Box 350 Boston, MA 02134
990-867-5309

Healthier Options on the Burger Planet Menu
Jayne Petersen and Corny the Clown make a dynamic duo.

GARY, Indiana – Quick service restaurant chain, Burger Planet, adds Jayne Petersen to their team to help promote the healthy additions to their menu. Petersen, fitness guru and president of Looking Glass, Inc., will be teaming up with Burger Planet's beloved mascot, Corny the Clown. Best known for her appearances on Opal Whitcomb's show, Petersen has dedicated her life to teaching customers about healthier lifestyles and is excited to be working with Burger Planet. "The great thing about Burger Planet," Petersen explains, "is that they have a wide variety of options. You can choose the classic burger and fries or you can switch it up and have a white meat chicken breast sandwich with pineapple chunks."

Burger Planet is energized by their new, diverse menu and the addition of Jayne Petersen to their team. They hope that Petersen's influence with the company will expand the company's focus on healthy lifestyles. Starting in May, Petersen will be touring with Corny the Clown doing healthy eating and activity events.

James E. Muellenbach III, CEO of Burger Planet wants to make it known that the addition of Jayne Petersen to the Burger Planet team is a move in a very positive direction. "We like the new variety we have to offer, and we love that Jayne is working with our head chef to enhance our healthy menu options." These new menu options will include a variety of fruit packages, three different low-carb salads, and white meat chicken breasts. The classic menu items, such as the Saturn burger, now have the option of removing the bun or switching the fries for a fruit package.

Founded in 1943, Burger Planet had, at last count, 8,921 franchises in every state and 17 countries. The company employs 48,272 people and has served more than 52 billion customers. The company founder, James Muellenbach I is now retired and is serving as president of the Quick Service Chain Association. His grandson, James E. Muellenbach III is the current CEO.

For more information contact Elise Frederickson at 801-123-4567 or email her at elisecreates@gmail.com.

###

Press Release – Final Draft

Contact Information:
Preston Parker, President
661-772-7537

Social Media Club of Cache Valley
851 N. Main St., Logan UT 84321

Social Media Club of Cache Valley
Join us today.

LOGAN, Utah - February 2, 2010 - The Social Media Club of Cache Valley is an offspring of the Salt Lake City chapter of the Social Media Club. The National Social Media Club is headquartered in San Francisco. The Cache Valley chapter of the SMC began in August 2009. Starting out with only 7 board members, the SMCCV now has 40 to 60 active members that attend their monthly guest speaker meetings and tri-monthly "Tweet-ups".

According to President Preston Parker, "The Social Media Club is an incredible opportunity for those involved in social media to meet, socialize, and learn from one another, because it provides an atmosphere for social media users from all different walks of life to connect." The mission of the SMCCV is "to become the voice of social media technology — whether for business or personal use — in the Cache Valley area. We plan to expand social media literacy, provide educational opportunities and promote ethical social media standards within our community."

To learn more about the SMCCV contact our media agent.

Elise Frederickson
801-123-4567
###

Social Media Club of Cache Valley – Press Release

                                    Contact Information:
Preston Parker, President
661-772-7537

Social Media Club of Cache Valley
851 N. Main St., Logan UT 84321

Social Media Club of Cache Valley
subhead

January 27, 2010

The Social Media Club of Cache Valley is an offspring of the Salt Lake City chapter of the Social Media Club. The National Social Media Club is headquartered in San Francisco. The Cache Valley chapter of the SMC began in August 2009. Starting out with only 7 board members, the SMCCV now has 40 to 60 active members that attend their monthly guest speaker meetings and tri-monthly "Tweet-ups".

According to President Preston Parker, "The Social Media Club is an incredible opportunity for those involved in social media to meet, socialize, and learn from one another, because it provides an atmosphere for social media users from all different walks of life to connect."

To learn more about the SMCCV contact our media agent.

Elise Frederickson
801-123-4567
###

Smooth move, United.

In March 2008, Dave Carroll and his musician buddies were headed out on their weeklong tour of Nebraska. Not long after they boarded their plane they heard a woman shouting about the United Airlines employees throwing guitars. As Dave and his band members looked out the window, they discovered two of their guitars had been tossed carelessly. Dave got the attention of a flight attendant who pawned his concerns off on someone else.

Upon retrieving his luggage, Dave found his $3500 guitar broken in pieces. He talked with a number of United Airlines employees who offered him no assistance. When he returned home after the tour, he spoke with a representative from Air Canada, United Airline's partner company, who acknowledged the damage and opened a claim for him. Air Canada quickly denied the claim and redirected him back to United Airlines for assistance.

Things like this went on for another 9 months. His claims were denied and he was repeatedly told to speak to someone else. His last request was for a travel voucher for $1200 which would cover the cost of the guitar repair. That request was also denied. In his final email to the United Airlines representative he was in contact with, Dave informed her that he was a country singer and that he'd write 3 songs about United Airlines and about his experience with them.

Two of the three videos have been posted on Youtube. The first one receiving over 7, 400,000 views since posted in July of last year. The video had over 150,000 hits in its first day. Because of this Youtube video, United Airlines' stock fell by nearly ten percent and they lost approximately $180 million.

In my opinion, as well as the opinions of many who viewed the video and commented on the Youtube page, United Airlines would have been much better off had they simply given Dave compensation for the damages to his guitar.

This story illustrates how huge social media truly is. The video was posted and spread like wildfire. This is the only publicity that Dave's story got at the beginning and it severely damaged United Airlines' reputation within a matter of hours. To this day, the story is still damaging the airlines' reputation. I performed a search on Twitter for "united breaks guitars" and found four posts about the video/story in the last three hours.

Another thing I discovered while researching this story was that while it's easy to find news articles and posts about Dave's side of the story, the United Airline's company hasn't posted much to improve their reputation. They did offer Dave the compensation he'd asked for prior if he'd take the video off Youtube, which he turned down, but there hasn't been much of an effort beyond that.

Social media is an incredibly powerful tool. The impact of things that are posted through social media is a huge one. Companies and corporations should be careful about what they post and what is posted about them through social media the same way they are cautious about the information shared about them in traditional news media. Public relations representatives need to have an in-depth knowledge of how to use social media.

Letter to cousin- What is PR?

Dear Ashley,

Last time I talked with you, you expressed an interest in learning about public relations. Simply put, public relations is the art of establishing a positive relationship between an institution and the public. Both large and small corporations have public relations professionals working for and promoting them.

Public relations is often compared to marketing, and while they are similar, they do have some key differences. Marketing is more about promoting a product or service, while public relations is more about promoting the organization itself. Advertising is also compared with public relations on occasion. The difference there is that advertising is controlled media that is paid for. Public relations differs from advertising because PR professionals provide information such as press releases and media kits to create uncontrolled media content.

When we were talking, you also asked me what public relations professionals write about. I mentioned earlier both press releases and media kits. PR professionals also write things like speeches, public service announcements, newsletters, brochures, and annual reports. It is important for public relations professionals to know how to write well because these are all professional publications. Therefore, bad writing could very well equal bad PR.

Public relations is a rapidly growing profession. Social media sites, like Facebook and Twitter, are becoming a huge part of Public Relations. These websites are bringing new forms of writing into the public relations profession. Now public service announcements are being simplified and turned into status updates or "tweets". As the world becomes more connected, the public relations profession grows.

I hope that I was able to all your questions.

Sincerely,

Elise Frederickson