In recent years, Burger Planet has seen a decline in it's target audience: mothers, ages 30-49 with an income less than $75,000/year. In surveys administered by agents of Burger Planet, these women have stated that the food is lacking in nutritional content. Although, the convenience of fast food works for moms on-the-go, the lacking nutritional value outweighs the convenience. When asked what they'd like to see offered at Burger Planet, many women suggested things like chicken, fruits, and vegetables as healthier options.
Burger Planet cannot afford to lose this vital customer base, so we propose a healthier approach to our menu. We would like to utilize our beloved mascot, Corny the Clown, because he is clearly identified with the Burger Planet name. We would also like to get the support of a professional in the diet and nutrition industry. We suggest using fitness guru, Jayne Petersen who is best known as the fitness and nutrition consultant responsible for helping Opal Whitcomb lose 75 pounds and keep it off. Women ages 30-49 are Whitcomb's primary demographic and trust Whitcomb, and by association, Petersen.
Burger Planet would like for Corny and Petersen to team up in this effort. We would like to have a series of promotional appearances by Corny and Petersen at Burger Planet locations as well as malls across the country. In addition, we would like to produce a commercial with this promotional team. We hope to increase our customer base and build a healthier reputation for Burger Planet.
According to QSRmagazine, “Convenience, fresh food, and healthy options for kids were just some of the things a group of surveyed moms wanted from the restaurant industry. “ According to CBSnews, “23 percent of Americans eat fast food once a week.” According to the Centers for Disease Control and Prevention, 67 percent of Americans over the age of 20 are considered obese. Obesity is an epidemic in the United States. Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. If we want to live up to our own definition of success, we need to do our part to help, to offer healthy choices, and give our customers the healthy options they desire.
Tuesday, March 30, 2010
Monday, March 22, 2010
Draft Position Paper
In recent years, Burger Planet has seen a decline in it's target audience: mothers, ages 30-49 with an income less than $75,000/year. In surveys administered by agents of Burger Planet, these women have stated that the food is lacking in nutritional content. Although, the convenience of fast food works for moms on-the-go, the lacking nutritional value outweighs the convenience. When asked what they'd like to see offered at Burger Planet, many women suggested things like chicken, fruits, and vegetables as healthier options.
Burger Planet cannot afford to lose this vital customer base, so we propose a healthier approach to our menu. We would like to utilize our beloved mascot, Corny the Clown, because he is clearly identified with the Burger Planet name. We would also like to get the support of a professional in the diet and nutrition industry. We suggest using fitness guru, Jayne Petersen who is best known as the fitness and nutrition consultant responsible for helping Opal Whitcomb lose 75 pounds and keep it off. Women ages 30-49 are Ms. Whitcomb's primary demographic and trust Ms. Whitcomb, and by association, Ms. Petersen.
According to QSRmagazine, “Convenience, fresh food, and healthy options for kids were just some of the things a group of surveyed moms wanted from the restaurant industry. “ According to CBSnews, “23 percent of Americans eat fast food once a week.” According to the Centers for Disease Control and Prevention, 67 percent of Americans over the age of 20 are considered obese. Obesity is an epidemic in the United States. Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. If we want to live up to our own definition of success, we need to do our part to help, to offer healthy choices, and give our customers the healthy options they desire.
Burger Planet cannot afford to lose this vital customer base, so we propose a healthier approach to our menu. We would like to utilize our beloved mascot, Corny the Clown, because he is clearly identified with the Burger Planet name. We would also like to get the support of a professional in the diet and nutrition industry. We suggest using fitness guru, Jayne Petersen who is best known as the fitness and nutrition consultant responsible for helping Opal Whitcomb lose 75 pounds and keep it off. Women ages 30-49 are Ms. Whitcomb's primary demographic and trust Ms. Whitcomb, and by association, Ms. Petersen.
We would like for Corny and Ms. Petersen to team up in this effort. We would like to have a series of promotional appearances by Corny and Ms. Petersen at Burger Planet locations as well as malls across the country. In addition, we would like to produce a commercial with this promotional team. We hope to increase our customer base and build a healthier reputation for Burger Planet.
According to QSRmagazine, “Convenience, fresh food, and healthy options for kids were just some of the things a group of surveyed moms wanted from the restaurant industry. “ According to CBSnews, “23 percent of Americans eat fast food once a week.” According to the Centers for Disease Control and Prevention, 67 percent of Americans over the age of 20 are considered obese. Obesity is an epidemic in the United States. Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. If we want to live up to our own definition of success, we need to do our part to help, to offer healthy choices, and give our customers the healthy options they desire.
Friday, March 12, 2010
Final Press Release 4
PRESS RELEASE
March 12, 2010
For Immediate Release
Contact Information:
Logan City Parks & Recreation
195 South 100 West
Logan, UT 84321
(435) 716-9250
Fax (435) 716-9254
Logan City Parks and Rec. Department Announces "Fall Jamzz"
Fall Concert Series beginning in Logan this September
LOGAN, Utah – Beginning this fall, the Logan City Parks and Recreation department will be sponsoring a weekly concert series to be held at Willow Park every Friday night for a month and a half. Fall Jamzz will be a free event and will headline one to two bands each Friday evening. Both local bands and traveling bands will have the opportunity to perform at the event. Various food vendors will set up booths so that concert attendees may purchase refreshments for the shows.
The goal of this event is to give performers an opportunity to play as well as to have a safe and enjoyable event for youth and young adults throughout Cache Valley and surrounding areas. Friday nights in Logan will never be dull again!
The Logan City Parks and Recreation department is a part of the municipal services offered to the citizens of Logan, Utah. The department is dedicated to fulfilling the City's mission of sustaining and enhancing the quality of life for the citizens of Logan.
You can visit the website at www.falljamzz.com, join the facebook group at www.facebook.com/falljamzz, or follow Fall Jamzz on twitter at #loganfalljamzz
For more information contact Logan Parks and Recreation's media agent Elise Frederickson at 801-637-4112 or email her at elisecreates@gmail.com.
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Saturday, March 6, 2010
Final Media Pitch
SUBJECT: CVAIA promotes financial independence through passive income
Dear Christina Bowcutt,
I wanted to notify you of the Cache Valley Area Investor's Association and the cause they are promoting right now. I think that their cause would make a great story for your publication. They teach their members that by increasing passive income one can do what they love and obtain financial independence. With the right mentality and training, anyone can learn how to make their passive income higher than their expenses.
Preston Parker, President of CVAIA is teaching this idea supported by Robert Kiyosaki, author of 'Rich Dad, Poor Dad' along with Ayn Rand, author of 'Atlas Shrugged'. CVAIA's meetings are held at the Cache Valley Chamber of Commerce every other Thursday at 7:00 p.m.
At their meetings, the CVAIA members and visitors network and learn. Through guest speakers and presentations by members, they learn how to raise their passive income and lower their expenses.
For more information you can contact me at 801-123-4567.
Elise Frederickson
Elisecreates@gmail.com
Tuesday, March 2, 2010
Draft Media Pitch
SUBJECT: CVAIA promotes financial independence through passive income
Dear Christina Bowcutt,
I wanted to notify you of the Cache Valley Area Investor's Association and the cause they are promoting right now. They teach their members that by increasing passive income you can do what you love and obtain financial independence. With the right mentality and training, you can learn how to make your passive income higher than your expenses. Preston Parker, President of CVAIA is teaching this idea supported by Robert Kiyosaki, author of 'Rich Dad, Poor Dad' along with Ayn Rand, author of 'Atlas Shrugged'. CVAIA's meetings are held at the Cache Valley Chamber of Commerce every other Thursday at 7:00 p.m.
At their meetings, the CVAIA members and visitors network and learn. Through guest speakers and presentations by members, they learn how to raise their passive income and lower their expenses.
For more information you can contact me at 801-123-4567.
Elise Frederickson
Elisecreates@gmail.com
Draft Press Release 4
PRESS RELEASE
March 2, 2010
For Immediate Release
Contact Information:
Logan City Parks & Recreation
195 South 100 West
Logan, UT 84321
(435) 716-9250
Fax (435) 716-9254
Logan City Parks and Rec. Department Announces "Fall Jamzz"
Fall Concert Series beginning in Logan this September
LOGAN, Utah – Beginning this fall, the Logan City Parks and Recreation department will be sponsoring a weekly concert series to be held at Willow Park every Friday night for a month and a half. Fall Jamzz will be a free event and will headline one to two bands each Friday evening. Both local bands and traveling bands will have the opportunity to perform at the event. Various food vendors will set up booths so that concert attendees have refreshments for the shows.
The goal of this event is to give performers an opportunity to play and to have a safe and enjoyable event for youth and young adults throughout Cache Valley and surrounding areas. Friday nights in Logan will never be dull again!
The Logan City Parks and Recreation department is a part of the municipal services offered to the citizens of Logan, Utah. The department is dedicated to fulfilling the City's mission of sustaining and enhancing the quality of life for the citizens of Logan.
You can visit the website at www.falljamzz.com, or join the facebook group at www.facebook.com/falljamzz.
For more information contact Logan Parks and Recreation's media agent Elise Frederickson at 801-637-4112 or email her at elisecreates@gmail.com.
###
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