Tuesday, September 27, 2011

traditional views

“But newspapers continue to perform an incredibly important function as informational gatekeepers – a function, as far as I can tell, that grows more important with time, not less. Between them, for instance, the Times and the Post have literally hundreds of trained professionals whose only job it is to sift through the mountains of information that come out of the various levels of government and find what is of value and of importance to the rest of us. Where would we be without them? We’d be lost.” - Malcom Galdwell (Via Article 1)

The Author of the first article disagrees with this quote, and I think I do as well. I think that as social media gets bigger and bigger, things like blogs depend less and less on newspapers. Yes, newspapers are gatekeepers, but each blog author is a gatekeeper themselves as well as the readers of blogs. 

I like the commentary in the second article about blogs having more readers than newspapers. I do think that newspapers are fading out. I think there is still a place and a market audience for them, but I also think people are finding that they like social media news outlets more and more. 

Thursday, September 22, 2011

a blog on blogging

"Blogs are different. They evolve with every posting, each one tied to a moment." (From the first article.) Blogs make conversations open to the world. Mass media is changed because of blogging, simply for the reason that suddenly anyone  is a writer and an expert on whatever they claim. And, publishing is essentially free. So, everyone's opinion is out there.

Businesses connect to blogging in so many ways. I think it's important to understand that the blog world is 'cliquey'. Fashion bloggers tend to read fashion blogs, tech people like to read tech blogs, and people who like to cook like to read food blogs. But, it's more than that. Blog-types are segregating YOUR target audience for you. If you can find the right blog to advertise on, you just hit your target audience. 

It fascinates me how many bloggers have their own businesses. Etsy.com is an online shop for buying and selling handmade, vintage, and arts and craft supplies. Many bloggers have their own Etsy shop which they advertise for on their blog and other similar blogs. They have this target audience thing down. According to the second article, you need to focus on making your blog personal and insightful- not simply an advertisement for your work. 

I see blogging as 'acceptable voyeurism'. If you are choosing to blog, you're choosing to let people read about your life, see your pictures, and know about your activities. And people are reading it every day. However, you are the gatekeeper here. So, let people see what you want them to see. If you want them to see you and your business as professional and worthwhile, you need to portray that through your blog.

Take time to find out what your blog readers want to see. If you keep their interest, you're going to keep their sales. 

Tuesday, September 13, 2011

Social Media and Religion

#Twible? Entire congregations on Facebook? Here's the big question: Is the collision of social media and religion a good thing, or not?

I think it depends entirely on your perspective. Some might say that 'marketing religion' would take the faith out of it. While others might see social media as a new outlet for sharing and expressing their faith. Miss Jana Riess,  is going through the entire Bible in 140 character tweets. So, not only is she reading the Bible daily, but she's 'translating' it into a more modern terminology and posting it for the world to see. IMO, she's probably getting more out of the Bible than she ever did before. 

Pope Benedict XVI sees social media as a great opportunity, but warns that online relationships cannot take the place of interpersonal relationships and advises caution. 

Social media is becoming such a ubiquitous tool for anything and everything we do these days. To get the most out of it, you've got to be smart about what you put into it. So, again I say, everything we already know about social media usage applies. Be transparent, manage your online reputation, and don't post anything you wouldn't want your grandma to read. If it's your style, then social media is a great way to be a missionary and share your beliefs. 

What do you think?

Monday, September 5, 2011

social media: the big 7


The thing I find interesting about comparing blogging to facebook, is that so many parts of the two overlap and are overlapping more every day. For example, facebook has 'notes' which is essentially your blog on facebook. Though, I don't know many people who use it well. There are also many apps which allow you to directly post your blog posts to your facebook wall. So, either way, any time you're blogging, your facebook friends know about it. 

The first article talks about the use of the 'like button' as a valuable marketing tool. This is not unique to facebook. Because you can directly post your blog posts to facebook, friends can now like your posts. If you create a facebook page for your blog, friends can like that too. And with google's new +1 button, blog readers can also +1 all of your individual blog posts as well as your blog.

In the second article, the writer lists tips on blogging. The interesting thing, is that you could change the title to Facebook tips, and all of the same things would apply. Know your stats, use keywords and hashtags, be you. 

In my opinion, to have an effective social media campaign, you can't use one social media outlet, and not another. You've got to hit them all and be consistent. Sure, it is possible to blog without using facebook, and  vice versa. But, to get the most out of your campaign, you've got to integrate them all.