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The thing I find interesting about comparing blogging to facebook, is that so many parts of the two overlap and are overlapping more every day. For example, facebook has 'notes' which is essentially your blog on facebook. Though, I don't know many people who use it well. There are also many apps which allow you to directly post your blog posts to your facebook wall. So, either way, any time you're blogging, your facebook friends know about it.
The first article talks about the use of the 'like button' as a valuable marketing tool. This is not unique to facebook. Because you can directly post your blog posts to facebook, friends can now like your posts. If you create a facebook page for your blog, friends can like that too. And with google's new +1 button, blog readers can also +1 all of your individual blog posts as well as your blog.
In the second article, the writer lists tips on blogging. The interesting thing, is that you could change the title to Facebook tips, and all of the same things would apply. Know your stats, use keywords and hashtags, be you.
In my opinion, to have an effective social media campaign, you can't use one social media outlet, and not another. You've got to hit them all and be consistent. Sure, it is possible to blog without using facebook, and vice versa. But, to get the most out of your campaign, you've got to integrate them all.
Great advice. Can't be successful with just 1 you gotta use them all!
ReplyDeleteInteresting post, Elise. I agree that the most effective way to campaign is through several social media outlets. It's interesting to watch them evolve and integrate into each other.
ReplyDeleteElise,
ReplyDeleteGreat job! I really enjoyed reading your view on these two articles. I couldn't agree more with you that in order to have a successful media campaign, you must use multiple media outlets. I feel that a lot of people are nervous about using multiple media outlets. We shouldn't be afraid to use numerous social media outlets. We need to embrace them and use them for our benefit and we will run a much more successful campaign.
-Savannah Forsberg