"Blogs are different. They evolve with every posting, each one tied to a moment." (From the first article.) Blogs make conversations open to the world. Mass media is changed because of blogging, simply for the reason that suddenly anyone is a writer and an expert on whatever they claim. And, publishing is essentially free. So, everyone's opinion is out there.
Businesses connect to blogging in so many ways. I think it's important to understand that the blog world is 'cliquey'. Fashion bloggers tend to read fashion blogs, tech people like to read tech blogs, and people who like to cook like to read food blogs. But, it's more than that. Blog-types are segregating YOUR target audience for you. If you can find the right blog to advertise on, you just hit your target audience.
It fascinates me how many bloggers have their own businesses. Etsy.com is an online shop for buying and selling handmade, vintage, and arts and craft supplies. Many bloggers have their own Etsy shop which they advertise for on their blog and other similar blogs. They have this target audience thing down. According to the second article, you need to focus on making your blog personal and insightful- not simply an advertisement for your work.
I see blogging as 'acceptable voyeurism'. If you are choosing to blog, you're choosing to let people read about your life, see your pictures, and know about your activities. And people are reading it every day. However, you are the gatekeeper here. So, let people see what you want them to see. If you want them to see you and your business as professional and worthwhile, you need to portray that through your blog.
Take time to find out what your blog readers want to see. If you keep their interest, you're going to keep their sales.
No comments:
Post a Comment